Sylvia Simon

Performance Marketer:
Media Buyer, Ad Tech Specialist

About

I bring results to websites using web analytics, ad technology and media buying.

SKILL SET SHOWCASE

Skills

Media Buying Ad Platforms

  • Facebook & Instagram [All campaign objectives]

  • Google Ads [Search, Display, Video, App Installs, Shopping]

  • LinkedIn

  • Taboola

  • Teads

  • Verizon Media DSP

Website Analytics and Conversion Tagging

  • Google Analytics [UA and GA4] + Enhanced eCommerce (advanced filters, channels, etc)

  • Facebook Pixel with full stack eCommerce implementation

  • Google Ads Conversion tagging with full stack eCommerce implementation

  • Form Tracking

  • Facebook and Google Ads Custom Audience Collection and Segmentation

Website and Business Data Analysis

  • Custom analytics dashboard via Google Data Studio and Google Sheets

  • Comprehensive data analysis using Google Sheets with advanced Query functions

  • Extraction of marketing data from various platforms via Supermetrics and third-party tools

Tools

Google

  • Tag Manager

  • Analytics

  • Data Studio

  • Optimize

  • Search Console

  • Lighthouse

  • Docs suite (Sheets, Docs, Slides)

Content Management System

  • WordPress

  • Wix

eCommerce Platforms

  • WooCommerce

  • Shopify

  • Magento

Email Marketing

  • Klaviyo

  • MailChimp

  • GetResponse

Experience

Facebook Ads Performance Marketer
May 2021 - Jan 2022

Level Up X 10, Autoimmune Institute
autoimmuneinstitute.com

  • Plan, execute and optimise full-funnel Facebook Ads campaigns

  • Work closely with the Creative Production team in creating high-performing ads for Facebook ads through vigorous ad testing on Facebook Ads Manager

  • Implement conversion and analytics tracking for product funnels via Google Tag Manager and CF Power Scripts

  • Maintain and analyse web data via Google Analytics to obtain insights and action steps

  • Analyse omnichannel traffic data using Supermetrics, Google Sheets with advanced Query functions and Google Data Studio for data visualisation

  • Assist Marketing team members in ideation and execution of marketing efforts for other marketing channels such as Google Ads, Email Marketing and Funnel Optimisation

Technology Solutions Manager
Feb 2021 - Apr 2021

Creme Digital Sdn Bhd
cremedigital.com

  • Implement Facebook, Google Ads and other conversion and analytics tracking for product funnels via Google Tag Manager and custom code

  • Build automated reporting via Google Data Studio and Google Sheets for various clients

  • Ideate product ideas for the technology department

  • Other media trader responsibilities

Senior Media Trading Executive
Feb 2020 - Feb 2021
Media Trading Executive
Feb 2019 - Jan 2020

Creme Digital Sdn Bhd
cremedigital.com

  • Setup and optimise ad campaigns across multiple ad platforms for various clients in key industries (Retail, Beauty, Food & Beverage, Education, Property, etc) to achieve the most cost-effective results

  • Monitor key metrics (ROAS, Cost per Result) and provide comprehensive reports and dashboards with insights on learnings and growth strategies

  • Identify target audiences, paid media strategy, campaign flight dates and budget allocation

Education

Digital Marketing Quantum Degree Aug 2018 - Oct 2018

NEXT Academy | Completed

MEng Chemical with Environmental Engineering
Sept 2013 - Jul 2017

The University of Nottingham Malaysia Campus | Second Upper (2:1)

Sijil Pelajaran Malaysia (SPM)
Jan 2010 - Nov 2011

SM Stella Maris (M), Sabah
4A+ 3A 2A-
(BM: A, Eng: A+, Math: A+, AddMath: A-)

THANK YOU!

I will get back to you as soon as I can!
In the meantime, have a virtual cookie 🍪